STEVE TAPLIN

30+ companies, 20 failed, 10 succeeded

This newsletter is what I learned, applied to software delivery, AI strategy, and building companies that actually ship.

I am the CEO of Sonatafy Technology, a software delivery acceleration company focused on helping organizations build high-performing engineering teams and deliver faster.

I am the author of the Amazon bestseller Fail Hard, Win Big, based on my 30-20-10 journey. I have published 150+ articles in Forbes and Entrepreneur, and I host the Software Leaders Uncensored podcast with 180+ episodes featuring candid conversations with technology leaders.

The Tech Dilemma is not theory. It is what actually breaks and scales companies, written by someone who has done both.

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