STEVE TAPLIN
30+ companies, 20 failed, 10 succeeded
This newsletter is what I learned, applied to software delivery, AI strategy, and building companies that actually ship.
I am the CEO of Sonatafy Technology, a software delivery acceleration company focused on helping organizations build high-performing engineering teams and deliver faster.
I am the author of the Amazon bestseller Fail Hard, Win Big, based on my 30-20-10 journey. I have published 150+ articles in Forbes and Entrepreneur, and I host the Software Leaders Uncensored podcast with 180+ episodes featuring candid conversations with technology leaders.
The Tech Dilemma is not theory. It is what actually breaks and scales companies, written by someone who has done both.
If you want to go deeper:
Learn more about Sonatafy Technology: www.sonatafy.com
Listen to Software Leaders Uncensored: www.softwareleadersuncensored.com
Explore my speaking and leadership insights: www.bookstevetaplin.com
Access the interactive Fail Hard Win Big experience, including audio, videos, and workbooks: www.failhardwinbig.app
Connect with me on LinkedIn: www.linkedin.com/in/stevetaplin



